The green light is now turned on as Philippine designers and manufacturers stage another edition of Manila F.A.M.E International, (16-19 October 2008, SMX Convention Center Manila Philippines) Asia’s premier design destination. Manila FAME is the flagship project of the Center for International Trade Expositions and Missions, an attached agency of the Department of Trade and Industry.
Bringing top of the line designs and quality home and fashion pieces for the past 25 years, the bi-annual trade event is once again set to showcase the country’s design flair only making it more exciting by using eco-friendly and sustainable materials such as abaca, rattan, capiz and many others. Since last year the industry is supporting the Go Green scheme giving back mother earth her worth.
The brazen design of the show embraces sustainability by tapping all the unique and indigenous raw materials found in the Philippine islands. Apart from the existing raw materials, recyclable materials like newspapers, glass and scrap metals were also turned into fine furniture, unique home accents and chic fashion and holiday décor making Manila F.A.M.E. International a hive of all things creative and innovative.
This edition’s designer consultants who are tasked to echo the green wave are Tes Pasola and Reimon Gutierrez together with Milo Naval as the over-all creative director. For fashion, Filipino designers Ivan Aseron and Joey Samson are this years’ merchandise consultants. Their lucrative styles have escalated Fame’s look attracting buyers from various countries like USA, Japan, Italy, Hong Kong Germany and Australia.
The Furnishings and Apparel Manufacturers Exchange, more known as the Manila F.A.M.E International is yet again another quality shopping spree for big names in the industry with the likes of Detlef Klatt of German company O Living and Australian retailers Barbara and John Hermon of Hermon and Hermon who frequently come to source at the show. Over the years, brands such as Armani Casa, Pottery Barn, Tangs, Robinsons, Harrods and Papaya have made Manila Fame their best-kept secret sourcing fair.
Not just a platform for international exhibition, Fame also serve as the link between the Philippine companies and the local and foreign design luminaries since 1983. The show’s Merchandise Design Consultancy Program or MDCP is a collaborative effort of designers and manufacturers in creating new products for the discerning worldwide market.
Manila F.A.M.E International is an accredited event of the UFI, a Paris-based organization of leading trade show organizers and major international associations in the exhibitions industry. A number of exhibitors in the show were also recognized by Japan’s Good Design Award, Red Dot, the Unesco-AHPADA Seal of Excellence for Handicraft products in Southeast Asia and the International Design Yearbook.
Green Goes Global
The Green campaign is turning to be a global phenomenon. As the global awareness fever continues to stretch to other sectors like the global entertainment industry, a group of actors tagged as the Actors Guild organized a Malibu Beach Party on the 4th of July 2008 where Manila F.A.M.E. exhibitor Natures Legacy’s eco-friendly products were showcased. Natures Legacy from Cebu is renowned in making eco-art products, with some of their collections such as the green coffee table and stool made of Naturescast recycled resin and lacquer and a Naturescast chair made up of acrylic and plywood gracing Hollywood parties.
From the Go Green campaign launched in October 2007, Manila F.A.M.E International October 2008 edition is making the green greener. According to Mr. Pete Delantar of Natures Legacy, being green is not only the product or the process, it also includes a lot of other things like manufacturing process, carbon footprint measurement, energy saving program, facility and environment management, community development program, recycling, water conservation and many more.
After a year of highlighting the green perspective, the industry now calls for a stronger campaign in greening the export and trade industry. A fair trade with a green tag is not enough, buyers now ought to go for companies who follow the green standard. In order to tap the growing US$ 600 billion greenfluenced market globally, Mr. Delantar emphasized that trainings and workshops should be available to certify more green companies.
Visit Manila F.A.M.E International and discover how local manufacturers embrace the green wave for more exciting and eco inspired design-driven pieces
For information, visit www.manilafame.com
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