28 June 2013
25 June 2013
Floreia accessory brand makes waves in Europe
By Ehda M. Dagooc (The Freeman)
CEBU, Philippines - Nature Legacy’s fashion accessory arm—Floreia has made a positive entry to the European market, amid the depressed economic state across Europe.
In an interview with Floreia fashion accessory managing director Carlo Manuel Delantar, he said that the company’s thrust in providing nature-based products, is the primary tool why the company has sustained its lucrative stand in the European market.
Delantar said that while prices of fashion accessory products will not cost consumers a lot of money like furniture, take up for these kinds of export items is still growing.
The company largely uses recycled materials, such as paper, NuCast, stone cast, among others. These kinds of products are sellable in the European market, while consumers are already aware of patronizing “green” products and companies’ that are helping the environment.
At present, Floreia brand is enjoying growing demand from Spain, Paris, as well as Australia, Delantar said.
Significantly, the strong interest from Paris and Spain markets strengthened the company’s positive outlook at least this year.
According to Delantar the company has seen a double-digit growth starting this year, and it is seen to make stable stride at least within this year.
“Our growth has been stable starting this year. We already noticed the demand rebound since last year,” said Delantar in an interview.
The company uses 100 percent locally sourced raw materials for all its items in fashion accessory products.
“Our jewelry goes through a patented process wherein the raw materials are sourced from communities and are eventually brought to use. We take these materials and put them through a sustainable process that uses water-based binders. Having environmental awareness as our core value, we make sure that the entire process is eco-friendly,” said Delantar.
Earlier, the European Chamber of Commerce in the Philippines, executive vice president Henry J. Schumacher said that although there is a crisis in Europe, it doesn’t mean that people don’t have money. “The market is there, nobody is broke.”
According to Schumacher the Philippines exporters including fashion accessories, among others is still seen to gain considerable market interest in the European market despite the ongoing financial woes, while manufacturers here are leading in providing sustainable green products.
Schumacher emphasized that Cebu exporters’ practice in green and sustainable operations provided them “immunity” to crisis stricken markets like Europe, as market continuous to grow demanding for high-end and green products.
Schumacher reiterated that the huge European market is still there, however, he warned that exporters will have to see where the market is heading. And introducing a certified eco-design is one of the effective niches the Philippines should take.
Aside from Europe, Schumacher also mentioned a good consumer base in eco-design products in China, Thailand, Singapore and Japan.
http://www.philstar.com/cebu-business/2013/06/25/958006/floreia-accessory-brand-makes-waves-europe
15 June 2013
Nature's Legacy joins EKO FEST 2013
As part of Cebu Business Month's Celebration, ECCP's Smart Cebu Project launched the EKO FEST Special Setting & Exhibits last June 15, 2013 at the SM North Wing. The exhibition is a showcase of various eco-products from Cebu GTH, Cebu FAME and CFIF. DTI Provincial Director of Cebu gave the Welcome Remarks and Cebu GTH President Pete Delantar had a souvenir pose with the Eko Fest icon in"leafy" attire.
14 June 2013
09 June 2013
Exporters urged to tap local market
Cebu Daily News
By: Aileen Garcia-Yap
With the integration of the economies of Asean countries in 2015, Cebu exporters are encouraged to first position themselves in the local market.
Pete Delantar, Cebu Gifts, Toys, Houseware (GTH) Foundation president, said fellow exporters would need to be aggressive in promoting their products to the local market, which he noted as having continuously expanded over the past two years.
Joining in marketing activities and trade shows are some examples that could help exporters in marketing their export products in the local community, Delantar said.
He cited the monthlong Great Cebu Sale, organized by the Cebu Chamber of Commerce and Industry (CCCI) for the annual Cebu Business Month celebration in June, and the Tubod Furniture Show, organized by the Cebu Furniture Industries Foundation (CFIF), as among the activities that exporters sell their products in the local market.
Delantar, who owns Nature's Legacy that produces housewares and accessories made from "upscaled" materials or those that are already considered waste and processed into something of more value.
Under Nature's Legacy are two patented technologies-Naturescast and Nucast-which he used in the production of his products which includes planters and fashion accessories under his brand Floreia.
While their products are growing popular in the European countries because of the "green revolution," Delantar said that the local market has become a huge feasible market for their products.
"The local market now, which has 90 million people with an expanding middle income market that has more disposable income, is no longer a market that we can simply overlook," said Delantar.
TINDAHANG PINOY
Delantar also urged other manufacturers to display their product at Tindahang Pinoy, which was a flagship project of the Department of Trade and Industry (DTI) in partnership with the Department of Tourism (DOT) and Cebu GTH launched over a year ago.
"Currently we have 75 companies now displaying their product at Tindahang Pinoy from only 40 companies when we started. Thirty-five of these companies are our members in GTH, 25 are startup companies who want to test the market, and the rest are OTOP (one town, one product) of DTI," Delantar said.
Regional products from Leyte, Bohol, Camotes Island and Masbate are also on display at the store.
Delantar said that the Tindahang Pinoy has participated in the Great Cebu Sale with products on sale for the whole month of June this year.
"We really aim to get more people to come here especially the locals that is why we joined in the sale. We'd soon also be pushing more for awareness because some still don't know where we are located," he said.
On the average, about 200 people visit the store every month mostly tourists brought by tour guide partners and travel agencies affiliated with Cebu Association of Tour Operators (CATO) and DOT.
Average sales per month is at P400,000 now. They are targeting sales to reach P600,000 to P800,000 per month.
Delantar said they'd also be working on to push for more partnerships among hotel tour guides.
http://cebudailynews.ph/opinion/story/11086/exporters-urged-to-tap-local-market
By: Aileen Garcia-Yap
With the integration of the economies of Asean countries in 2015, Cebu exporters are encouraged to first position themselves in the local market.
Pete Delantar, Cebu Gifts, Toys, Houseware (GTH) Foundation president, said fellow exporters would need to be aggressive in promoting their products to the local market, which he noted as having continuously expanded over the past two years.
Joining in marketing activities and trade shows are some examples that could help exporters in marketing their export products in the local community, Delantar said.
He cited the monthlong Great Cebu Sale, organized by the Cebu Chamber of Commerce and Industry (CCCI) for the annual Cebu Business Month celebration in June, and the Tubod Furniture Show, organized by the Cebu Furniture Industries Foundation (CFIF), as among the activities that exporters sell their products in the local market.
Delantar, who owns Nature's Legacy that produces housewares and accessories made from "upscaled" materials or those that are already considered waste and processed into something of more value.
Under Nature's Legacy are two patented technologies-Naturescast and Nucast-which he used in the production of his products which includes planters and fashion accessories under his brand Floreia.
While their products are growing popular in the European countries because of the "green revolution," Delantar said that the local market has become a huge feasible market for their products.
"The local market now, which has 90 million people with an expanding middle income market that has more disposable income, is no longer a market that we can simply overlook," said Delantar.
TINDAHANG PINOY
Delantar also urged other manufacturers to display their product at Tindahang Pinoy, which was a flagship project of the Department of Trade and Industry (DTI) in partnership with the Department of Tourism (DOT) and Cebu GTH launched over a year ago.
"Currently we have 75 companies now displaying their product at Tindahang Pinoy from only 40 companies when we started. Thirty-five of these companies are our members in GTH, 25 are startup companies who want to test the market, and the rest are OTOP (one town, one product) of DTI," Delantar said.
Regional products from Leyte, Bohol, Camotes Island and Masbate are also on display at the store.
Delantar said that the Tindahang Pinoy has participated in the Great Cebu Sale with products on sale for the whole month of June this year.
"We really aim to get more people to come here especially the locals that is why we joined in the sale. We'd soon also be pushing more for awareness because some still don't know where we are located," he said.
On the average, about 200 people visit the store every month mostly tourists brought by tour guide partners and travel agencies affiliated with Cebu Association of Tour Operators (CATO) and DOT.
Average sales per month is at P400,000 now. They are targeting sales to reach P600,000 to P800,000 per month.
Delantar said they'd also be working on to push for more partnerships among hotel tour guides.
http://cebudailynews.ph/opinion/story/11086/exporters-urged-to-tap-local-market
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