16 December 2008

Naturescast included in 2008 Brand Report

2008 Brand Report

The Methodology for the 2008 Contract Source Guide Brand Awareness Survey utilized telephone interviewing with an unbiased randomized sample drawn from the Contract subscriber database and a pre-qualified list of facilities professionals. The methodology assures an equal possibility of interview for each subscriber and establishes a statistically representative sampling of the subscribers. A total of 1,000 interviews were conducted in July and August 2008. The maximum margin of error is +/-5.8 percent, and the total survey margin of error is +/-3.1 percent at the 95 percent confidence level.

Of the 1,000 interviews conducted, 700 were conducted with Contract architects & designers and 300 with facilities professionals who were pre-qualified. The results were tabulated and percentages applied for each of 32 categories. Respondents were asked for the brand name of three top manufacturers they considered when purchasing or recommending products in each category, which provided the Brand Preference Awareness ratings. The brand name preferences were asked on an unaided basis.

The information is reported in the following segments for both the 2008 and 2007 study.

Total sample includes:
1. architects subscribing to Contract
2. designers subscribing to Contract
3. facilities professionals from a pre-qualified list of 7,042 obtained by Aspen Research

This study also provides a statistically valid comparison of the Contract Source Guide Brand Awareness Survey comparing 2007 and 2008, with an overall margin of error of +/-3.1 percent and a maximum error of 5.8 percent at the 95 percent confidence level.

Hank Schaller
President/CEO
Aspen Media and Market Research


04 December 2008

Naturescast - dry bark and twigs, transformed

W­hen I­ f­i­rst saw­ the jew­el­ry and f­u­rni­tu­re made b­y N­atur­es­c­as­t I­ was puzzl­e­d. I­t­ l­ooke­d sort­ of l­i­ke­ part­i­c­l­e­ board, but­ fi­n­e­r, an­d i­t­ was i­n­ shape­s n­e­ve­r se­e­n­ i­n­ Hom­e­ De­pot­.

I wasn­­’t­ t­h­at­ far off. T­h­e­ pie­ce­s are­ made­ of dry b­ark­ an­­d t­wigs — fore­st­ scraps — colle­ct­e­d from t­h­e­ fore­st­s of Compost­e­la, Provin­­ce­ of Ce­b­u, in­­ t­h­e­ Ph­illipin­­e­s. T­h­e­ compan­­y sh­re­ds t­h­e­ scraps an­­d mix­e­s t­h­e­m wit­h­ a wat­e­rb­ase­d b­in­­de­r, t­h­e­n­­ use­s spe­cial molds t­o cre­at­e­ t­h­e­ in­­t­e­re­st­in­­gly sh­ape­d pie­ce­s.

There are a f­ew pos­itive as­pects­ to this­ proces­s­. F­irs­t, it provides­ em­pl­oym­en­t to an­ im­poveris­hed area. It al­s­o hel­ps­ educate peopl­e ab­out workin­g­ with the en­viron­m­en­t, us­in­g­ s­us­tain­ab­l­e practices­ rather than­ cuttin­g­ down­ trees­ f­or m­aterial­. An­d l­as­t b­ut n­ot l­eas­t, the res­ul­tin­g­ pieces­ have an­ eco-m­od f­l­air, very Aus­tin­ Powers­ m­in­us­ the tox­ic pl­as­tics­.

15 October 2008

NaturesCast To Show New Collection At EcoStyle Gallery In High Point

Wednesday, October 15, 2008
By: Furniture World Magazine
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NaturesCast annoucned that it will show and introduce its new Benedict Collection and Stride Stool made from agro-forest waste at the EcoStyle Gallery at the High Point Market, October 20-26, 2008. The chair, table and stool are unique and classy and fit the décor of any home, office or commercial office.

Part of the EcoStyle Pavallion, the EcoStyle Gallery is organized by The Sustainable Furnishings Council (SFC) to showcase eco-friendly products among its over 200 members including NaturesCast, a Filipino-based eco-friendly master furniture and accessories manufacturer. The EcoStyle Gallery is located on the top floor of the Suites at Market Square, 200 West Commerce Street.

Like the over 100 other products in its line, NaturesCast® uses an innovative process to create functional and artistic furniture and décor from agro-forest waste such as dry leaves, dead twigs and bark from the forests around Compostela, Province of Cebu, Philippines. The materials are shredded through a special machine and bonded together using odorless water based binder then shaped into the unique and functional forms.

Products Shown Detailed

The Benedict Collection being introduced and shown by NaturesCast® at High Point includes a Lounge Chair and Coffee Table. Also being introduced is a Stride Stool.

The unique and classy Benedict Lounge Chair adds elegance and style to any room décor and is available in a variety of colors including natural, black, RC tone, brown and two-tone. A unique MarmorCast® finish made of a combination high grade polymer and NaturesCast materials coats the seat area. Available in red or white. MamorCast®, created by NaturesCast®, is food saf e and gives the piece a beautiful, modern look. The Benedict Lounge Chair sits 32 in. off the ground and is 32 in. wide. The height of the backrest is 16 in.

The Benedict Coffee Table is made of NaturesCastt® material and has a MarmorCast® rim that is available in white or red. It sits 6.5 in. off the ground and is 36 in. in diameter.

The suggested retail cost of the Lounge Chair is $699.00 and the Coffee Table $450.

Besides the Benedict Collection, NaturesCast® will also show and introduce an elegantly designed and durable natural Stride Table whose modern looking style is a welcome addition to the ambience of any home, office or commercial style. Suggested retail cost for the table is $176.00.

In addition to the Benedict Lounge Chair, Coffee Table and Stride Stool, NaturesCast® has created products and accessories including vases, tables, table accents, wall art, accent pieces, trays, bowls, wine chillers, frames, chairs, stools and many more. It also markets a line of eco-fashion jewelry items such as necklaces and bracelets. Along with local artisans in the Philippines, NaturesCast® owner Pete Delantar designs many of the pieces himself.

“Each piece is an interesting reflection of the Filipino’s ingenuity and artistry with its clean and elegant lines,” explains Delantar. “The products carry the warm tones and texture of the natural ingredients where they came from.”

The furniture and accessories are on permanent display at the NaturesCast® permanent showroom at Las Vegas World Market Center, Building C, Suite 785.

About NaturesCast: NaturesCast®, a division of Nature’s Legacy Eximport, Inc., is owned by Pete and Cathy Delantar, Chief Executive Officer and Vice President respectively. All of the NaturesCast® products are manufactured in one of four plants, owned by Nature’s Legacy in Compostela, The Philippines, and exported to other Asian countries, the US, Canada and Europe. A subsidiary company, NaturesCast, Inc., is located in Las Vegas, Nevada.

NaturesCast™ products are sold directly in the Las Vegas Showroom and are also available on line at www.naturescast.com. NaturesCast™ also shows its products at various trade shows throughout the year. The company is seeking regional distributors throughout the United States and Canada as well as joint collaboration with OEMs.

The Sustainable Furnishings Council is a non-profit balanced coalition of industry players created to promote sustainable practices among manufacturers, retailers, and consumers alike with a public tagging program to identify good choices.

For more information about any of the NatureCast® furniture or accessories please contact NaturesCast®, Inc. at 3485 W. Wigwam Avenue, Las Vegas, Nevada 89139, by phone at 702.616.3683, by fax at 702.897.4494, or by email at info@naturescast.com.

Visit NaturesCast® on the web at www.naturescast.com.

Source : http://www.furninfo.com/absolutenm/templates/News.asp?articleid=9463&z=8

01 October 2008

The Eco-Modernist: Green Cube Chair





Nature's Cast products are made from the forest waste such as bark, leaves, and twigs that litter the forest floor in Compostela, Province of Cebu, The Philippines. The forest debris is shredded by machine, and using a water based binder, is shaped into furniture like the green cube chair shown here, decorative furnishings like vases, and interior decor including wall plaques, all of which are designed by local artists.

29 September 2008

Forest Groundcover Turned Into Beautiful Home Accessories

Forest Groundcover Turned Into Beautiful Home Accessories


West Coast Green 2008 showed off innovative green ways to build homes and structures. But it didn’t stop there. Also featured at the convention were eco-friendly ways to decorate. NaturesCast is one such way, utilizing dry leaves and twigs harvested from forests around Compostela, Province of Cebu, The Philippines.
More photos of the beautiful creations after the jump….




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